Combined, the six personalities are that much better вЂ“ much like the combination of crunchy, gummy and yummy in each NERDS Gummy Cluster bite. With 59 percent growth in the past year, the brand stories feature six different colors of NERDS characters who each represent a different type of NERDS personality, including Curiosity, Creativity, Spontaneity, Deep Thinking,В Logic and Humor. Proving NERDS are Better TogetherNERDS, one of Ferrara's fastest growing brands, is committed to celebrating NERDS and bringing people together вЂ“ and it's working. 'Our team of 'nerdy' developers, engineers, researchers and marketers set out to create these bite-sized bundles that combine a fruity gummy with a punch of crunch for a delightful combination in every NERDS Gummy Clusters bite.' 'NERDS has driven significant growth in the past year, and with research showing that consumers are seeking fun and multi-textured candy, our team came together to deliver the fun of our NERDS Candy in an innovative and poppable way,' saidВ Katie Duffy, Vice President of Marketing at Ferrara Candy Company. These first-of-its-kind Gummy Clusters are perfectly imperfect by design, championing the spontaneity and creativity NERDS fans embrace. By combining crunchy and gummy in every bite, NERDS Gummy Clusters encourage fans to celebrate how we are all better together. Just as every nerd is unique, NERDS Candy embodies a variety of shapes, colors, and textures. NERDS Gummy Clusters delivers multiple texture and flavor profiles, taking hungry fans on a taste-filled journey as they chew. Candy lovers are gearing up for this breakthrough, one-of-a-kind poppable treat, with mini Rainbow NERDS surrounding and accentuating a fruity gummy center. CHICAGO,В July 22, 2020В /PRNewswire/ -В Crunchy, gummy, yummy вЂ“ it's all coming together to provide a truly craveable experience in every bite of NERDS' novel candy innovation: NERDS Gummy Clusters.

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